How we feel changes what we experience
There is a direct relationship between how we feel and the environments we inhabit.
Our surroundings influence our state of mind. Equally, our state of mind influences how we perceive, respond to and engage with our surroundings.
For design-led hospitality and residential brands, extraordinary attention goes into creating an environment. From architecture and interiors to lighting, materials and sensory details, every element contributes to a particular intention.
Yet every guest and resident arrives with their own state of mind, emotions and attention, all of which shape how that environment is experienced.
Identity Atmospherics™ works with this relationship.
Through original guided audio, we help people arrive, settle and engage more fully with the environments created for them.
Created from the environment. Designed for the individual.
Every commission begins with two considerations.
The environment. Its identity, design intention, atmosphere and the distinctive qualities that make it what it is.
The individual. The needs, transitions and likely states of the people who will experience it.
These two perspectives inform every aspect of the audio from language and guided suggestion to pacing, voice and sound.
The result is an original experience developed specifically for the property and the people within it.
Founder
Michelle Boyde
For over two decades, Michelle Boyde has worked with the power of identity. How brands define themselves, what they communicate and how they shape the experiences people have with them.
Her work extends beyond the identity of brands to the identity of individuals. Over eight years as a Master Hypnotist, Michelle has hypnotised more than 1,000 people, helping them reshape the subconscious beliefs, perceptions and internal narratives that influence their sense of self and how they experience the world.
Michelle recognised an opportunity at the intersection of these two disciplines. Brands invest extraordinary thought, creativity and resources into the environments they create. Yet the state in which someone arrives and how that shapes their experience of everything around them remains beyond the reach of physical design alone.
Her vision is to bring the same intentionality to the internal experience as brands bring to the external one, creating a new way for hospitality and residential brands to make their design intentions felt.
Our purpose is to restore the value of being fully present.
PRESENCE. BUILT IN.
Let's Make Your Vision Felt.
Exploring how Identity Atmospherics™ could become part of your hotel, resort or residential development?
Let's start a conversation.